Propaganda Media:

The target of "KRFTWRK" is to create a consciousness towards current problems like production and waste of electricity in industrial states, and overweight and lack of fitness of its population with artistic measures. The project consists of an artistic part in real space, a part happening in both spaces (virtually and real), and a virtual part. The most important parts are the staging of the virtual company, the internet-based simulation of a global electricity network, and the realization of usable fitness tools producing power.
The propaganda of the virtual company for creating the hype about "KRFTWRK" also happens in real space. The staff of the company has an international, professional and global image, and performs the propaganda by using propaganda-texts and -speeches to evoke the idea of a collaborative competition. Additionally, the production of a promotion video is planned.